'Soft Launch are disrupting the traditional boyband tag and have already made significant waves across four single releases in 2024, ‘Cartwheels’, ‘Piano Hands’, ‘In My Bed’ and 'Milkshakes' all of which offer up fresh insight into their individualistic musical style. They all write, produce, and deftly interchange instruments on record and at their wildly energetic live gigs. Lead vocals come in various waves from Josh McClorey, Henry Pearce, Conor Price & Ben Quinn, with Limmer steadying The Beach Boys-esque ship. What's most impressive is the total trust they have in each other as songwriters. There’s a single body around which these five boys pump their creative blood. Each of them an organ, each of them playing a vital role. There is no self-sacrifice and no self-aggrandising- it's one gorgeous egoless ecosystem.'